If you are looking for the answer to how to connect Facebook and Instagram business accounts? If you wonder is it genuinely worth it? If you are thinking about the topmost benefits of connecting social media accounts? Okay, you are in the right place to gather knowledge more about two major social platforms.
When connecting your Facebook to your Instagram business accounts, the very first and foremost thing, you can do is to promote your stories and posts and drive things to run more rhythmically. So, you do not need to go to both sites to share your stories or post one after another.
But you can share your stories or posts from one social site to capture both social sites’ audiences.
Without further ado, let’s know how to connect with two major social media accounts.
Table of Contents
How to Connect Facebook and Instagram Business Accounts
Following are some vital steps to connect Facebook and Instagram business accounts
Step 1: First, open a browser and run https://www.facebook.com/ website.
Step 2: Log in to your Facebook account.
Step 3: From the News Feed page, switch to your page.
Step 4: Click Settings on the left menu.
Step 5: From the left menu click the Linked Accounts.
Step 6: Press the Connect Account.
Step 7: Now, a new window appears with a button called Connect, so click it.
Step 8: A new window will appear again with two buttons named Confirm & Cancel, so click the confirm button.
Step 9: The Instagram login page appears in front of you, so enter your username & password.
If your Instagram page is as new as mine, you need to do the following:
Step 10: Now a window will appear with the question What Describe You Best with two option, Creators & Business, hit the Business icon and click the next button.
Step 11: Again, press the next button & you will come with a window asking about your business category, so click the options that suit your business criteria.
Step 12: Congratulations, you have connected with an Instagram business account, so click the done button.
Benefits of Connecting Social Media Accounts
Ultimately, integrating your Instagram business account with Facebook is not enough for real business. Integration is an influential part if you genuinely desire to employ the most of both platforms, but there is no guarantee that success will be 100%.
To make an impact on both platforms, it’s important to post valued and relevant content, be innovative, be consistent, offer freebies at short notice, reply to user messages, and use relevant hashtags. When you optimize time and resources, combining both social networks will definitely help you gain better results.
Let’s take a look at some of the key advantages of connecting Facebook and Instagram.
Run Ads
You are enable to organize ads from your page that will emerge on Facebook and Instagram.
Post Efficiently
When both platforms are merged, you have the best possibility to grasp more people through your ads because your ads will run on both platforms.
Managing Messages
One of the top advantages is that you can manage your messages across Messenger and Instagram from a unique unified inbox. It will help you to reduce time and pressure, and most importantly, you can communicate with both channels’ audiences easily and efficiently right from one fantastic spot.
Access to Cross-app Tools
Like the TikTok Business account, you get access to tools like camera effects, appointment booking buttons, and donation stickers by connecting Facebook and Instagram.
Strategic Advertising Campaigns
You can run advertising campaigns from one social media platform to both social media platforms very easily. One of the significant benefits of doing this is that you can fine-tune every little point when it comes to visitor segmentation and other variables like format, targeting, budget, and where you desire your ads to emerge.
Stronger Database
Facebook still has a much more powerful and stronger database than Instagram, so connecting both accounts suggests your posts and ads will attain more audience.
Save Time and Energy
Although the same content should not be posted on both platforms, in some cases, you may point out content that is suitable to synchronize on both social networks. In such cases, in your best welfare, you are enabled to publish or schedule them simultaneously.
Third-party Applications
Additionally, merging both social media platforms permits you to operate Instagram DMs from your Facebook page inboxes, and be able to use third-party applications more efficiently and compatibly.
Disadvantage of Connecting Both Accounts
Connecting both platforms together might be beneficial for sharing and advertising content on cross-platform, but it also brings with it hassles like privacy concerns and less command over shared content at the same time.
Therefore, it will be a wise decision to read and learn the pros and cons before connecting both platforms together. Following are some disadvantages, you might need to look at:
Privacy Concerns
One of the biggest and most worrying concerns is compromising your privacy by connecting Facebook and Instagram accounts. This means that you share more of your confidential data with Facebook and Instagram, which may be transferred to third-party advertisers.
Limited Control
After connecting both accounts, one platform may share your posts with another automatically. It may sound convenient but in reality, you will have very little command over what content is conveyed on which platforms.
Confusing Situation
If you employ various strategies for each platform, some followers may get confused by seeing the exact content on both social media platforms. For instance, you may upload your personal unique photo, while your Instagram business account is totally focused on business.
Final Thought
So, this is the easy, step-by-step guide on how to connect Facebook and Instagram business accounts.
If you follow the steps exactly, we don’t think it will take you astray or lose your precise time and effort. In this post, we also cover the benefits and disadvantages of connecting both platforms together, so that you will know every fact of it.
At last, we hope this post is informative, engaging, and far more attractive for you to share this post with friends and family. And we will be more than happy if you give your precise feedback or comments about this post so that it will encourage us with enthusiasm for more blogging.
