How To Link Etsy To Instagram

Learning how to link Etsy to Instagram account is so much crucial, especially when it comes to boosting sales. To match you with potential visitors and drive more traffic to your business, Etsy offers an important and meaningful solution to link your shop to your Instagram account.

As a seller, it’s only natural that you’ll always be looking for ways to develop your business and get new buyers. And on a platform that has a huge number of buyers, your presence is never irrelevant. And this is why sellers of product marketplaces want to integrate with social media.

So, without further delay, simply follow these two step-by-step handbook methods to learn how to link Etsy to Instagram account comfortably.

How To Link Etsy To Instagram

Method 01

Recently, Instagram introduced an outstanding new feature that allows users to add numerous links to their bios, making it easier to share and promote content. This amazing feature boosts user’s ability to demonstrate their interests, collaborations, and projects in a more methodical, accessible, and organized manner.

So, here are the following:

First of all, go to your Etsy website and open your store/shop page.

Copy your Etsy store URL from your web browser’s address bar.

Navigate your Instagram and run for your profile page.

From your Instagram profile, find and click edit profile.

Paste your Etsy store’s URL on your Instagram edit page “Website” field, and press the submit button at the bottom of the page.

NOTE: To encourage the audience to press the link and visit the store, you are able to insert a call-to-action in your bio.

Method 02

Another astonishing path to linking the Etsy store with an Instagram account is through stories. This unique feature lets you send your visitors or potential buyers straight to your shop, where the followers can see your store’s product promotions and be inspired to make a purchase.

So, it would be a nice option, if you come up with the latest product or promotion to share with your potential buyers or visitors. Below is the step-by-step handbook on how you do it:

Go to your Instagram account, discover the plus (+) icon, and click to create your story.

After providing an image or video of your product, press the emoji icon stands top of your screen.

A new window will appear, so discover the “Link” option and click it.

Now you will be taken to another page, where there are two separate empty fields to provide link and sticker text. So be careful providing your Etsy store link and sticker text. Then, press done button to complete the task.

REMEMBER: Since your visitors or prospective buyers will click on the sticker text link and go directly to your Etsy store, it is important to write a meaningful phrase in the sticker text. You can write, for example, visit my store, shop now, or something like that.

Importance of linking with Etsy with Instagram Account

One of the prime reasons to integrate an Etsy store with Instagram is to keep the wheels of business moving by driving customers to your store and increasing sales. Furthermore, the integration supports the effectiveness of marketing strategies. Instagram offers a range of advertising tools, such as sponsored posts and shoppable tags, that can be harnessed to drive traffic directly to an Etsy store.

Boost Sales

Linking your Etsy store with an Instagram account presents a powerful synergy to boost sales. Leverage this connection by crafting compelling content that showcases your products and engages your audience. 

Post visually appealing photos and videos that tell a story about your brand, emphasizing the unique aspects of your products. Use Instagram’s features such as Stories, Reels, and IGTV to diversify your content and keep followers interested.

• Increase brand awareness and attract potential customers.
• Create a sense of urgency by promoting limited-time offers to drive sales.
• Regularly feature your Etsy products on Instagram with compelling visuals.
• Share high-quality images and videos of your products to exhibit their unique features.
• Use high-quality images and captions to highlight key product features.
• Encourage customers to share their experiences with your products.
• Reward Instagram followers with exclusive discounts or promo codes.
• Simplifies the purchasing process for followers interested in your products.
• Feature user-generated content to showcase real people enjoying your products.
• Allows followers to easily find and revisit products they are interested in.

Product Promotion

Uniting your store with an Instagram account unlocks exciting opportunities for effective product promotion. Start by creating engaging posts that highlight your best-selling items, special promotions, or behind-the-scenes glimpses into your creative process.

• Expand reach to a larger audience on Instagram.
• Consistent promotion fosters brand recognition among followers.
• Utilizes Instagram’s advertising features for targeted promotions.
• Integrates Etsy product promotions seamlessly with Instagram ads.
• Facilitates measuring the effectiveness of Instagram as a promotional channel.
• Enables direct showcasing of Etsy products on Instagram.
• Utilizes Instagram’s visual nature to highlight product aesthetics.
• Strengthens brand presence by leveraging both Etsy and Instagram platforms.
• Facilitates direct shopping through Instagram for followers.
• Provides valuable data on reach, engagement, and customer demographics.

Grab New Customers

Adjoining an Etsy store to an Instagram account provides an excellent opportunity to attract new customers. 

• Include a link to your Etsy store for easy access.
• Highlight what sets your Etsy store apart from competitors.
• Emphasize unique features, quality, or any special offers.
• Craft a compelling and concise bio that clearly communicates your brand and offerings.
• Use a mix of product photos, lifestyle shots, and behind-the-scenes content to keep followers interested.
• Leverage their follower base to introduce your Etsy store to a new audience.
• Expands the discoverability of your content to a wider audience interested in similar products.
• Host contests or giveaways that encourage sharing and participation.
• Collaborate with complementary businesses for cross-promotions.
• Share content that educates your audience about your products or the industry.

Bringing Back Old Customers

Bringing back old customers after linking an Etsy store to an Instagram account involves re-engaging with them and reminding them of your products and brand.

• Showcase new products or special offers to rekindle their interest.
• Introduce a loyalty program that rewards repeat customers.
• Run engagement campaigns, asking for their feedback or opinions.
• Highlight new products, promotions, or updates since their last purchase.
• Implement retargeting ads on Instagram to reach users who have visited your Etsy store.
• Share throwback or flashback content, reminding them of their previous purchases.
• Offer exclusive discounts or promotions to customers who have made previous purchases.
• Leverage data from previous purchases to provide personalized product recommendations.
• Reach out directly through Instagram Direct Messages to express appreciation.
• Share updates about your Etsy store and any noteworthy company news.

Learn About Audiences Desired Products

Understanding the preferences and desires of your audience is crucial for effective marketing. Here are some strategies to learn about the desired products of your audience after linking an Etsy store to an Instagram account.

• Encourage followers to send direct messages with their product preferences.
• Create a welcoming space for open communication about their desires and needs.
• Use Instagram Stories to conduct polls about specific product preferences.
• Run campaigns encouraging followers to share their product wishlists.
• Pay attention to inquiries about specific products or suggestions for future offerings.
• Regularly review Instagram Insights to understand which posts and products resonate the most.
• Seek input on color choices, features, or design elements through Instagram polls and comments.
• Identify popular products and trends within your niche to inform your own product strategy.
• Analyze the feedback to understand what customers appreciate and what they wish to see improved.
• Conduct Q&A sessions on Instagram, allowing followers to ask about their desired products.

Final Thought

So, learning how to link Etsy to Instagram has become a crucial strategic move in the contemporary eCommerce landscape. This symbiotic relationship between Etsy and Instagram provides a myriad of benefits for businesses operating in the online marketplace.

Instagram serves as a powerful visual platform, allowing Etsy store owners to showcase their products creatively. By uniting the two platforms, businesses can tap into Instagram’s vast user base. Through a linked presence, businesses can humanize their brand, share behind-the-scenes glimpses, and build a stronger connection with their audience.

In conclusion, the need to link an Etsy store to an Instagram account is immense.

You can say, for example, the potential to improve brand visibility, engage customers through compelling content, and drive sales through effective marketing channels. By capitalizing on the synergy between Etsy and Instagram, better positioned to thrive in the competitive eCommerce landscape, and grow a dynamic and profitable online presence.