In the ever-growing world of eCommerce, creating and selling planners on Amazon opens up a genuinely lucrative business opportunity. Planners and journals are the preferred products and popular tools in the modern global online marketplace because they support people in achieving their goals.
A statement from Printify clarified that the expectation of the diary and planner market will reach USD 1.3 billion by 2028. And according to LinkedIn, it will be 1305.7 million by 2029, with a CAGR (Compound Annual Growth Rate) of 4.1%.
It can be said that, with the right strategy and attention to detail, you can create a thriving business and meet the growing demand for well-planned planners.
In today’s article, we will learn what a planner is, how to create a planner to sell, its benefits, and various design tools.
So, let’s start the discussion without delay:
Table of Contents
What is a Planner
A planner is a collection of pages for writing down your to-dos, in general view. In the real world, it is a tool that helps people handle their work, time, and lives.
In a broad sense, planners are tools that serve many purposes. You can use, for example, tracking fitness goals, organizing a big event, planning a budget, and the list goes on.
Before the technological revolution, it was used in a physical paper format. But, now you can get it as digital downloads or online apps for easy use.
Since these handy tools are definitely in demand, their competition in the market is also high. And if you want to stand out in this market, it is vital to come up with a simple but unique design.
How To Create A Planner To Sell On Amazon
Follow this comprehensive guide to learn how to create a planner to sell on Amazon.
Market Research: Identify Trends and Niches
Before diving into creating a planner, there is no substitute for conducting thorough market research. All you need to do is identify popular trends and niches within the planning industry.
Below are presented some genres to help you create a planner:
- Basic Planner (Daily, Weekly, Quarterly, & Annual)
- Academic Planner
- Business Planner
- Wedding Planner
- Travel Planner
- Self-Care Planner
- To-Do List Organizer
- Time Management Journal
- Productivity-Focused Planner
Note that these are only a small number of examples, and you can blend them if you like. Or, you can assemble your goal more precisely: a weekly planner for recent mothers or a financial planner for future property owners. Choose an objective, and at the same time, be clear about your audience.
Define Your Target Audience: Understand Their Needs
The next thing you need to do is to define your target audience and understand their needs clearly. Fine-tune your planner to meet the specific needs of your chosen demographic. Additionally, it would help to consider factors such as age, occupation, and lifestyle to create a planner that resonates with your audience.
Design and Layout: Create an Eye-Catching Planner
Investing time and effort into designing an attractive and functional planner is essential. You must ensure that your layout is user-friendly and includes crucial features such as monthly and weekly spreads, goal-setting pages, and notes sections. To bring your vision to life, you need to use a professional design tool like Canva.
So, let’s start creating and designing with Canva.
Stage 01: Create A Canva Account
One of the finest tools to use among others is Canva for building, designing, and exporting your PDF.
If you want to access important features that make your work faster and easier, using a Canva PRO account is the right choice. You can also run with a free account but there may be some complications in some cases.
Stage 02: Pick KDP Planner Size For Paperback
After that, one of your primary tasks is to determine the size of your planner. This sizing basically includes the size and overall design of your pages, as well as the authentic paperback size that Amazon will print for you.
- 8.5″ x 11″ (21.59 x 27.94 cm)
- 6″ x 9″ (15.24 x 22.86 cm)
- 5″ x 8″ (12.7 x 20.32 cm)
- 5.06″ x 7.81″ (12.85 x 19.84 cm)
- 8.27″ x 11.69″ (21 x 29.7 cm)
Stage 03: Design Your Planner Pages In Canva
Now, it’s time to start designing your unique planner pages. So, go to the create and design section to develop the planner that you have planned. To generate your planner you have two options, either you personally build everything from scratch or buy and import templates if you have the commercial license for them.
NOTE: Do not use any existing Canva templates because it’s prohibited Or Amazon KDP will not recognize it as authentic.
So, run for Design Bundles as it’s a library of awesome templates, and find a couple of Canva planner templates with commercial licenses.
Having commercial licenses in hand means, the sellers enable you to use their templates and modify them as you desire to sell it on Amazon.
Stage 04: Export Your Planner As A PDF
When you are satisfied with how your planners look, you need to save your design as PDF.
Bear in mind, when creating designs through Canva you only have a highest of 100 pages per design. But that does not imply that your Amazon journal has to be 100 pages long. Suppose your planner needs to be longer. In that case, you have to make two parts of your planner. And after that, unite them together as a PDF.
Create KDP Account
Now, go to Amazon KDP and make your account if you have not already. Then, upload your PDF planner there. Making an author account is absolutely free and super easy to function.
So, navigate to the KDP Account and carefully provide the info.
Now, you have to verify your email account.
The next step is to add your mobile number for two-step verification.
Well done, now you are ready to create your first planner.
Preview and Publish
Last but not least, before publishing your planner, it is essential to ensure everything looks perfect as expected. Amazon has a built-in online preview option that you are forced to go through before pressing the publish button.
So, once you are satisfied, click the “publish” button to make it run for sale on Amazon.
Boost Planner Sales On Amazon (Bonus)
Below are some additional tips that will help you increase sales of your planner besides notebooks and coloring books from up front:
Choose High-Quality Materials: Ensure Durability
The physical quality of your planner matters. Opt for high-quality materials that ensure durability. A well-constructed planner enhances the user experience and contributes to positive reviews and repeat business.
Implement a Marketing Strategy: Promote Your Planner
Develop a marketing strategy to promote your planner. You have to use social media, email marketing, and Amazon advertising to reach your target audience. It would be best if you offer promotions or discounts to generate initial interest and reviews.
Create a Compelling Amazon Listing: Optimize for SEO
Craft a compelling Amazon listing that highlights the unique features of your planner. Think of using relevant keywords in your product title, bullet points, and product description to optimize for search engines. A well-optimized listing increases the visibility of your product on Amazon.
Set Competitive Pricing: Research Your Competitors
Research your competitors and set competitive pricing for your planner. Consider factors such as production costs, profit margins, and perceived value. A well-priced planner can attract budget-conscious buyers while maintaining profitability.
Customer Feedback and Continuous Improvement
Pay attention to customer feedback and reviews. Use this information to make continuous improvements to your planner. Engage with customers, address concerns promptly, and strive for excellence in both product quality and customer service.
Final Thought
Finally, these are the most successful steps you can take to really understand how to create a planner to sell on Amazon.
Remember to stay adaptable and open to feedback, as continuous improvement is key to building a thriving business in the competitive eCommerce landscape.
