If you want to promote your brand, reach a high amount of audience, and get detailed info about content performance, learning how to create a TikTok business account is essential. This business account can help you with full-fledged advertising tools, provide content ideas and inspirations, complete analytics and insights, enhance leads and prospects, and many more.
TikTok is also considered the platform of the future for marketing strategies as its video-centric content makes it easy for brands to display the marketing stories they want. To clarify, TikTok user statistics show that it has more than 1 billion active users worldwide monthly and has become the most popular choice platform for many small or large organizations or brands.
So, how to make a TikTok business account?
Truly, it’s very easy but before you create, let’s know the benefits of a business account.
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Benefits of TikTok Business Account
You can achieve lots of advantages by making a business account.
As we know, TikTok audiences are growing rapidly, and by targeting them, you can easily enhance your brand awareness. By providing more knowledge of your brand’s products or services, you can generate lots of sales for your business.
One of the top benefits of a business account is that it allows you access insights into the video performance and followers. And permits you to access Business Suite tools and its features like analytics, workspace, auto-messaging, advertising, and more to enhance your account.
Another top advantage of making a business account is that users can easily and effortlessly check out the services or products displayed in the video. It will support you in targeting future clients and customers, growing conversions, generating more leads, and boosting your sales.
Besides, there are a few more interesting benefits:
- It supports exclusive access to pre-cleared sounds with its Commercial Music Library or CML, which contains a collection of 1,000,000+.
- With its tools and resources, CML empowers brands to build their personal TikTok trends without going through the lengthy process of obtaining a license.
- Through this account, you can increase your reach by joining with influencers and artists from diverse backgrounds.
- The TikTok analytics platform enables you to investigate the video performance and optimize them if needed.
- To promote your business to a large scale of audience, you can run a diverse format of ads.
How To Create A TikTok Business Account
If you are new on TikTok and don’t know how to create a business account for a small business, no worries. In this step by step guide you will learn how to download, open, and make a complete business account. So, without further delay, let’s start creating an account.
Step 01: Go to the Google Play Store or App Store to download and run the app.
Now, you may see a page like below that wants you to insert your email address and password, so make it.
NOTE: You can use your Mobile Phone number, FB, Twitter, or Gmail account to log in.
Step 02: After that, press the three horizontal line icons from the right corner and a popup window appears with three distinct options such as Creator Tools, My QR Code, and Settings and Privacy. So, click the Settings and Privacy option.
Step 03: There you will see plenty of options starting with the Account option, so press the Account option.
Step 04: Here you will find six more options but click on Switch to Business Account.
Step 05: Now you are logged into your business account, and you will see some pages comes one after another with a next button so click next button until you come to Choose a Category page.
Step 06: So, pick a category that describes your business and click the next button.
Step 07: Here a new window appears with the option “Add Your Email” so give your Gmail address. After giving your email address, you will find an option to appear with a button called “Add”, so click the add button.
Step 08: The last option that will appear to you is the Bio option, so carefully provide it.
NOTE: You can also provide the bio after completing the business account by clicking the skip button.
Step 09: Now, many congratulations to you on your new TikTok business account for small business.
Reason To Use TikTok Business Account
The first and foremost reason to use this business account of TikTok is to expand the content and achieve a larger audience. This account increases the visibility across the platform and supports building trust with the followers.
And its advertising tools help people discover the content on a large scale. Besides, this account will allow you to access advanced business tools like Business Creative Hub, which supports you to build a comprehensive marketing strategy.
Commercial Music Library
It will give you access to free 100,000 songs that suit your content perfectly. Therefore, you can secure your brand and at the same time, you will be able to have fun with engaging content. What’s more, this music library also has a powerful search tool to search songs by theme, genre, and mood.
Website Link Option
The ability to put a website link in your bio is one of the important matters of having a TikTok business account. Being able to use CTA in your videos is a huge plus. You can achieve a bunch of new website traffic by placing direct links which is undoubtedly a very helpful feature for business.
Email Contact
One of the main features of email contact or communication is to make it easy for people to reach you for business inquiries. To add an email contact to your business account profile is very simple, just go to your business a/c > your profile > edit profile > add your email on the email section, that’s it.
Once you use this tool, you will know how impactful this tool is for your brand.
Access to Analytics and Insights
Analytics and insights are the top features for a TikTok business account.
The data will support you to develop your channel, give you the perfect time to post, types of content that followers interact with, and much more information. It basically covers followers, likes, comments, shares, video and profile views, and content-specific analysis.
Additionally, it also focuses on average watch time, what region viewers are in, total playtime, and more.
Schedule Posts
There are many brands or companies who plan their content, run campaigns, work as a team, or have an agency to manage their profile. Another game changing feature for them is the ability to schedule posts. Business accounts allow you to schedule in-app videos up to 10 days in advance.
Or use a third-party app to schedule and organize your videos.
Final Thought
We strongly recommend creating a business account to access many incredibly powerful features for your profile or brand that can enhance your content while protecting yourself from potential hassles. Through its helpful analytics, power over 100,000 commercial sounds, ability to schedule, and lots of creativity, your TikTok business account will continue to thrive.
And we firmly believe that there is nothing stopping you from tasting the same success. And at the same time making your brand or organization name at the midpoint of the next TikTok craze. So, take the time to make an awesome marketing strategy and come back confidentially and with your tactics that combine not only the creative ways but reach your potential audience.
